Social Media Strategist

Title: Social Media Strategist
Company: Frozen Monkey Games
Location: Fully Remote with occasional team events in Berlin (Close to CET time zone is a plus)

About Us

Frozen Monkey Games is a new game studio focused on developing cutting-edge third-person extraction shooter games that captivate and entertain players across various platforms.

Our cross-platform, NFT-enabled games are designed to provide an immersive and engaging experience, while leveraging the latest in gaming technology.

We are a dynamic, creative, and inclusive team that values collaboration, innovation, and the drive to push the boundaries of the gaming industry.

We are currently seeking a passionate Social Media Strategist to join our team and help us build our online presence from the ground up.

Job Overview

We are looking for a curious, and adaptable Social Media Strategist with a proven track record of creating and executing successful social media campaigns.

The ideal candidate will have a strong ability to learn, work as a self driven member of a small team and come up with new strategies, as well as a deep passion for the gaming industry.

In this role, you will be responsible for developing and implementing engaging social media content to increase brand awareness, drive user engagement, and build/maintain a loyal community of gamers.

The position is fully remote preferably close to the CET time zone.

Key Responsibilities

• Create and manage social media accounts for the company across various platforms (e.g., Facebook, Twitter, Instagram, Twitch, YouTube, etc.)
• Engage with the community on Social Media and Discord.
• Plan and execute social media advertising campaigns to increase user acquisition and retention
• Develop and implement a comprehensive social media strategy that aligns with the company’s goals and brand identity
• Create engaging, relevant, and consistent content that reflects our target audience’s interests, including graphics, videos, and live streams
• Monitor and analyze competitors’ social media activities, providing insights and recommendations to keep our strategy fresh and effective.
• Organize and participate in social media events, such as live streams, Q&A sessions, and game launch campaigns, to generate buzz and excitement around our games.
• Contribute to the overall marketing strategy, participating in brainstorming sessions and providing creative ideas to achieve business objectives
• Monitor and analyze social media analytics to optimize content and strategy, making data-driven decisions to improve performance and achieve objectives
• Engage with the gaming community and respond to user comments, inquiries, and feedback in a timely and professional manner
• Collaborate with other team members, to create and promote new game releases, updates, and events
• Stay up-to-date with the latest social media trends, tools, and best practices, as well as relevant gaming industry news and events

Requirements

• A minimum of 2-3 years of experience in social media management, preferably within the gaming industry
• A proven track record of creating and executing successful social media campaigns
• Strong understanding of major social media platforms and their respective features, algorithms, and best practices
• Excellent written and verbal (English) communication skills, with a keen eye for detail
• Ability to adapt to new strategies and technologies quickly
• Experience with web3 communities is a plus
• A genuine passion for gaming and familiarity with current gaming trends, knowledge of the shooter genre and its community is a plus.
• Familiarity with social media analytics tools and the ability to interpret data to drive strategy
• A keen eye for detail and a strong understanding of visual storytelling
• Ability to work both independently and collaboratively in a fast-paced, creative environment.